‘Big is beautiful’ may not be a phrase you’d ordinarily use to describe a finance provider, but we do believe that our size and scale benefits the brokers and customers we serve.

Premium Credit and our colleagues are all very passionate about doing business responsibly. For us, this means living by our Purpose and Values, behaving responsibly and ethically, working with all our employees, partners and customers to understand the full impact of our operations on the communities we serve and the decisions we make.

Every sector is different, but many SMEs have been hit hard during the pandemic with cash flow under particular strain. In this difficult situation what can brokers do to support their SME customers whilst creating their own growth opportunities too?

The idea of community resonates with all of us. It’s particularly meaningful to everyone at Premium Credit and forms a key part of our purpose. Celebrating our differences is one of the many things we love to do, to pull us closer together. Our latest activities have supported this thinking.

Last year every employee at Premium Credit contributed to the refreshing of our Purpose and Values through an engagement process that lasted five months. But why is Purpose receiving so much attention? What does something so simple do for a business and the people working in it? And how does our Purpose not just become another marketing strapline? Simply put, Purpose is your ‘why’. The answer to this simple question is the core of any successful business. It is not the preserve of the board or the strategy team, it is part of every role and every colleague.

The desire to improve standards is a constant feature for those wishing to succeed in the modern age. Whether it is developments in medical science; education; engineering; sports performance; or the way we do business – those looking to achieve, want to do things better. Insurance brokers and those of us supporting the insurance industry are no different.